Ahrefs Seoul Meetup × EventCAT: Breaking Down Language Barriers for Global Marketing Insights

How can global marketing insights reach every attendee, no matter the language? Ahrefs’ first-ever meetup in Seoul, after New York, Barcelona, and Tokyo, tackled that challenge head-on. Hosted by Elifunt, the event gathered more than 130 marketers and business leaders to discuss the impact of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) on the future of AI-driven search.

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One of the standout moments was the keynote by Ahrefs’ Global Head of Marketing, Erik Sarissky, delivered entirely in English. Thanks to EventCAT’s AI-powered live subtitles, every attendee could follow along effortlessly, as if the talk were happening in their own language. No interpreter booth, no complicated tech setup, just a standard PC connected to EventCAT. Even without any technical know-how, the team delivered seamless, real-time translation, keeping the audience engaged from start to finish.

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Real-time interpreted subtitles displayed on attendees’ laptops and mobile phones for easier understanding.

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Despite large venue screens, some seats had obstructed views. EventCAT solved this through its personal viewer feature. Attendees scanned a QR code and followed the subtitles directly on their phones or tablets.

What seemed like a small feature turned out to be a true game-changer: attendees could effortlessly follow every insight in real time, staying fully engaged and connected to the presentation, no matter where they were seated in the room.

Attendees viewing real-time interpreted subtitles on personal devices such as laptops and mobiles.

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The sessions covered cutting-edge marketing concepts—AEO, GEO, LLMO, ChatGPT, Gemini, Perplexity, Copilot—and even Ahrefs’ product names like “Site Explorer” and “Keywords Explorer.”

With EventCAT’s glossary feature, even the most complex technical terms and brand-specific language were translated flawlessly in real time. Attendees could fully immerse themselves in the presentations, absorbing every insight without distraction, turning what could have been a challenging experience into an effortless, engaging journey.

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The Ahrefs Seoul Meetup wasn’t just about sharing knowledge; it was about connecting global experts with the local marketing community. EventCAT played a key role in making those connections possible, breaking down language barriers so everyone could fully engage.

For us, it was also validating: knowing that Ahrefs, a global leader in marketing platforms, partnered with Elifunt in Korea and trusted EventCAT in such a high profile setting reinforces our belief that context-aware localization matters to global marketing teams.

From now on, EventCAT will continue enabling organizations worldwide to create environments where ideas and insights flow freely, regardless of language.

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